HK AI Playbook
A Responsible AI Playbook for Communication & Education Teams
The HK AI Playbook is a preview of a responsible, human-centered AI guide for communication and education teams.
Selected Work
Okay... this is where I get to show you what I actually make.
Websites, illustrations, digital experiences and a few ideas that
started with “what if we tried this?”
Every project is
different. That's kind of the point.
Come have a look.
Featured Work
Case Study Preview
LUMIÈRE
An Interactive AI Playbook for Jewelry Brands
Lumière is a mobile-first interactive AI playbook designed to guide jewelry brands through a structured creative process for crafting clear, intentional AI prompts.
Tiffany & Co.
Illustration Concept - Personal Project
A conceptual illustration project inspired by Tiffany & Co., exploring femininity, luxury, and high-fashion visual storytelling.
NADA GHAZAL
Redesigning Luxury Through Emotion
Nada Ghazal is a luxury jewelry brand shaped by craftsmanship, storytelling and artistic expression. I reimagined the homepage around one idea: emotion before product.
Through a flexible campaign-based homepage, the experience creates atmosphere, pacing and visual narrative before asking visitors to discover jewelry.
Noctéra × Aurelis
Midnight Aura - Luxury Packaging & Illustration
Midnight Aura is a conceptual luxury collaboration between the chocolate house Noctéra and the jewelry brand Aurelis Atelier, where editorial illustration became the foundation of collectible packaging and subtle motion storytelling.
