NADA GHAZAL

Redesigning Luxury Through Emotion

PROJECT TYPE
UX/UI Design, Front-End Development, Emotional Design
ROLE
UX/UI Designer, Front-End Developer, Motion Designer
TOOLS USED
Figma, HTML, CSS, JavaScript, Procreate, After Effect
YAER
2026

Nada Ghazal is a luxury jewelry brand shaped by craftsmanship, storytelling and artistic expression. I reimagined the homepage around one idea: emotion before product. Through storytelling, animation and a flexible campaign system, I created an immersive digital experience that lets visitors enter the world of the collection before discovering the jewelry. What if users could feel the brand before they were asked to shop it?

Nada Ghazal moodboard Persona for Nada Ghazal homepage redesign Nada Ghazal styletile Nada Ghazal illustration concepts for homepage redesign VIEW FINAL WEBSITE →
Decorative flower symbol for scroll navigation